Attackers use fabricated stories to manipulate users into revealing sensitive information or taking unauthorized actions. Pretexting often exploits social engineering to bypass technical security measures. Pretexting relies on creating a believable scenario to exploit a user’s trust. To make scenarios more convincing, pretexting often leverages publicly available information (e.g., from social media or data breaches). Attackers impersonate colleagues, customer support representatives, or other trusted figures. They then craft scenarios that pressure users into sharing credentials, transferring money, or providing sensitive data. Users are contacted via various channels, such as phone calls, emails, text messages, or in-person interactions.
Pretext attacks can arise from:
If an attacker successfully a pretexting attack, the following could happen:
To mitigate the risks associated with pretexting attacks, organizations should implement the following security measures: